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Ticket sales for English and Scottish Football clubs are in decline


Football clubs are starting to realise that unless they get control over player wage inflation, falls in matchday and commercial revenue will put the clubs in peril with the UEFA Financial Fair Play rules.

PKF in the report, ‘Open to Attack’ have surveyed 40 finance directors from across a wide range of English and Scottish Premier League clubs.

Football clubs are trying to keep their costs under control, despite player wage inflation, according to a survey of finance directors by accountants. The firm commissioned research of more than 40 finance directors from across a wide range of English league clubs and the Scottish Premier League.

The report identified that although ticket sales remain the most important source of revenue more than half (51%) of respondents reported a fall in matchday sales last season.

The survey found that clubs are responding to economic and regulatory pressures by taking a firmer grip of player costs with only 20% of FDs said their clubs intend to increase their first team payroll this season, compared with a peak of 59% in 2008. Merchandising sales are under pressure with 54% of clubs stating that revenue had fallen..

Trevor Birch,  head of corporate recovery at PKF and the former chief executive of a number of clubs including Chelsea, Everton, Leeds United, Derby County and, most recently, Sheffield United said

"The absence of a meaningful economic recovery and looming financial fair play rules are forcing clubs at all levels of the professional game to peg their costs more closely to revenues, which remain under serious pressure.

"Merchandising income has been particularly badly hit as fans, struggling with rising inflation and an uncertain economic outlook, are being forced to view the latest replica shirt as a luxury rather than a necessity.  We are also seeing the polarising of sponsorship, with only a small number of top Premier League teams having the profile and strength of brand to attract marketing spend from major corporations.

Birch added: "“Looking ahead, we do not expect any of the main revenue streams to show meaningful improvements, so clubs will have to continue to batten down the hatches for the foreseeable future."

George Moss

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