The CEO of Hublot, Jean-Claude Biver will join FIFA marketing director Thierry Weil on the panel, which explores the use of football by international companies as a platform for brand leverage.
Biver has moved to increase the public profile of the company’s brand in a number of high-profile sponsorship deals. In 2008, the company agreed a deal with Manchester United and also became the first luxury brand to enter football at the European level, as timekeeper of UEFA Euro 2008. Hublot has since become the official timekeeper of the 2010 FIFA World Cup and the 2014 World Cup.
“To have Jean-Claude speak on the brands panel just adds to the quality of the session,” said Soccerex CEO Duncan Revie. “The work he has done at Hublot has resulted in industry acclaim and it is great to have his knowledge on the subject especially when his strategy for brand growth has been so successful over the years.”
As well an in-depth conference schedule, the Soccerex Global Convention will consist of a packed exhibition and a large range of networking events taking place in the Forte de Copacabana. The event, running from November 26-30, will also include a two-day Football Festival taking place on the iconic Copacabana beach.
Biver added: “Soccerex is a perfect platform to share our views as a luxury brand in the world of football. The quality of the attendance will definitively enhance the experience, and the fact that the conference takes place in Rio, host city of the FIFA World Cup 2014 makes this rendezvous very special.”