Last Saturday, the snack manufacturer Mamee signed a three-year sponsorship agreement with Manchester United which includes branding opportunities for its Mister Potato globally and for Mamee noodles in Asia.
Deputy general manager of sales and marketing Pierre Pang said the global initiative would include airtime for Mister Potato on the digital boards at Old Trafford stadium during the club's home games.
According to DNS Sport, each home game played in the stadium is viewed by over one billion fans globally.
"This would help us achieve our target of doubling our revenue to RM1 billion (from RM480 million in 2010) by 2015 and to go beyond Malaysia. Mister Potato is already the number one potato snack in Malaysia and we aim to reach the number one spot in Asia within five years," said Pierre.
He added that the club has a fan base of 333 million worldwide, of which almost two-thirds or 193 million are in Asia.
"They see Mamee as a strategic partner to expand their reach in this region," he said, adding that Mamee is the third Asian sponsor for the club after Thailand's Singha beer and Japan's Epson.