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Everton sign another partnership off the field

Football News 24/7
Fans might be upset over the lack off deals on the pitch - a factor that has seen Everton's odds for relegation almost halved from 20/1 to 12/1 in a week but the club have landed yet another off-field deal on the back of last week's deal with new technology partner - Best Buy, on top of the recently announced drinks deal with Big Coke.

The club has signed up Halewood International brand Crabbie’s as the club’s official ginger beer.

Everton, which has renegotiated its deal with existing main shirt sponsor Chang Beer for the current season (earning it a possible £4m, with performance related bonuses), now welcomes the Halewood drink as an official partner.

Crabbies is also the main shirt sponsor for Scottish Premier side Hibernian.

Al Cross, marketing controller for Crabbie's at Halewood International, said of the agreement (conducted for an undisclosed sum): "We are delighted to have agreed this deal with Everton FC which will further enhance the Crabbie’s brand in the UK. 

“The deal also represents the formalisation of a relationship between Halewood International and Everton that goes back many years.”

JB


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