SIS has tied up a deal with the UK’s oldest and largest independent sports photographic agency Colorsport to use its pictures in LBO TV channels, promotional material and new data products.
Colorsport also has the biggest sports archive with around 10 million images covering almost 150 years of sport.
Already Colorsport images have been used on SIS’ new website – www.sis.tv – and it is planned for live pictures from the UK leagues to be used on new football data products for this season. Photos will also be available to enhance coverage on SIS betting shop channels.
James Pinniger, CEO, Colorsport, said: "We are delighted to be working with SIS - both companies have strong traditions within the world of sport, and we are now working together to embrace the opportunities that new media markets are opening up in sports data and photography."
As the name suggests, Colorsport were quick to see the potential in colour photography, and recent years have seen significant investment in "live" services, in football, rugby, horse racing and other sports.