Chelsea FC have an array of foreign talent and it is not surprising given the cosmopolitan nature of Roman Abramovich's squad that the Barbados Tourism Authority (BTA), has done a three year deal to promote the island to audiences across North America, the Caribbean and the UK.
The Stamford Bridge outfit will also look to develop a community football coaching programmes on the island and in the UK through its charity, the Chelsea Foundation.
Ron Gourlay, Chelsea Chief Executive commented
“This is a great opportunity for us, using our excellent and award-winning CSR programmes, to engage with fans in the Caribbean who have a real passion for Chelsea and the Premier League."
Petra Roach, BTA’s Vice-president of Sales and Marketing for the UK, added
“This partnership is much more than getting our Barbados message out to Chelsea fans on matchday. We want to harness the charitable spirit of the club and work together on some exciting community projects both in Barbados and the UK. Barbados and Chelsea have a natural synergy as we both strive to be the best in our respective fields. It fits perfectly with our theme for 2012, The Year of Sport; from grass roots to world class, and we are building upon Barbados’ already strong reputation for sporting events and activities.”