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Arsenal market value falls on current form

The last month has raised a number of questions on the direction Arsenal are going in. There have been suggestions that the Board has a five-year plan and Ivan Gazidis appears to have been tasked to deliver it, although it is unclear as to how this may be measured from within. Most fans think that “success” generally comes with silverware.

The Club have recently undertaken an unprecedented number of commercial partnerships and unlike the reduction of debt, any longevity of these must surely depend upon continued success on the field to develop “the brand” value.

Anyone who believes that, on current form, Arsenal Football Club is too good to end up playing next season in The Championship didn't watch the Blackburn Rovers game at the weekend. Three wins from sixteen league games and a run stretching back from March this year is relegation material.

Without doubt, the team continue to display a defensive frailty with four more goals conceeded against the bottom side. To compound the misery, Arsenal showed a lack of cutting edge in the opposing penalty area. All of this followed a thoroughly unconvincing performance against Swansea, where a goal which arose from all the hallmarks of an Arsenal defence won a nervy game.

When the Champions League draw was made, Arsenal were seeded along with the elite in Europe. Evidently the arduous schedule which included a creditable draw in Dortmund is too much for this group of players.

Ideally, Arteta, Santos and Mertesacker would be afforded a period to settle in.

As it is, there will be additional pressure at the outset and those three, particularly, must improve the Arsenal team and the results. Anything else is unthinkable for sponsorship partners and supporters alike.

George Moss

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