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Top agency deliver social networking platform for UK football sponsors

Football News 24/7
Vauxhall made history by becoming the first organisation to be the lead sponsor of the England, Northern Ireland, Scotland, and Wales national football teams and top sports agency, Macesport have been appointed the lead agency to develop and deliver the content strategy for Vauxhall’s new Football social media platforms.

Macesport, who already manage the PR activation for the sponsorships, have been tasked with creating a Vauxhall football Facebook and Twitter digital activation for each country.

Bespoke English, Northern Irish, Scottish and Welsh sites on Facebook and Twitter were created for an October launch.

Macesport Managing Director Paul Mace said: "Vauxhall enjoy a unique set of football properties and this requires a unique approach.

"Our emphasis will be on delivering a truly interactive experience for followers of each country.

"Our content will take followers behind the scenes and provide a unique insight into international football.

"Our aim is to bring supporters closer to the action, the players, coaches and management."

Comprehensive matchday services, Twitter player ambassadors, unique video and imagery and unique competition prizes will all be provided.

Vauxhall Sponsorship Marketing Manager for Home Nations Football, Simon Culley, said:” Engagement with the fans is vital to our sponsorship and we are delighted to have launched our social media platforms.

“We want to bring fans closer to the game and help them get them behind the scenes of international football.”

Macesport have created and implemented successful digital strategies for many of Britain's leading sports athletes - including Robbie Savage who enjoys nearly 500,000 Twitter followers.

As Britain's leading independent sports communications agency, the company lists the NFL, Precision Training, St George's Park National Football Centre, Pukka Pies, ACA Sports, Leaders in Football, the Grass Roots Football Show and Mantis among its diverse sports portfolio.

The Vauxhall football facebook and twitter sites are as follows:












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