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Student gain insight into beatiful game from Everton boss

Robert Elstone the CEO at Everton Football Club visited Chester Business School to give an insight of business in the beautiful game to students and local business people on how a successful club operates from day to day.

Elstone, who CV includes accountants Deloitte, was initially appointed as deputy CEO of Everton in 2005, having forged a commanding reputation as an expert into sports business.

In his time at Everton, Elstone introduced a number of key organisational and structural changes that have led to improved financial performance, greater stability in the business and a strong, empowered management team. He has developed a four-pronged operating strategy, designed to grow the club’s fan base, build loyalty and deliver business growth.

Elstone has been attributed with substantial commercial progress in retail, sponsorship and ticketing.

Chester Business School holds several ‘Audience with…’ evenings throughout the year offering business people and students the opportunity to network and learn from high profile speakers.

GM

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