Like all new companies, brand association drives sales and there is no stronger brand than Manchester United as a Pakistani telecom company Zong becomes the official mobile partner in the country. With over 10 millions United fans in the country it is a great partnership for both businesses.
The deal allows Zong to deliver video of every goal scored through the next three seasons as well as other news, interviews and other exclusive content.
As Manchester United's Commercial Director Richard Arnold explains “It is a relatively young company but has ambitions to be one of the major players in the country,”
“Partnering with United will give them high visibility, as well as helping the club to communicate directly with millions of our supporters there."
Zong Advertising Director Rizwan Akhter agreed "This partnership is one-of-a-kind coming from Pakistan and the initiative that Zong has taken to team up with a giant like Manchester United will only lead to prosperity, growth and triumph."