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World Cup Sponsor under threat

Emirates Airlines have commissioned research into its association with FIFA to see if there has been any long term damage to its brand after giving a strong indication that it will not renew its multi-million dollar sponsorship of the FIFA World Cup following the voting scandal that rocked the 2018 and 2022 bidding process.

In a strong statement to FIFA, Boutros Boutros, divisional senior vice president of corporate communications and one of the Dubai-based airlines most senior executives, said it has had no contact with the organisation about the crisis and felt it had been “overlooked” by it despite being one of its largest sponsors.

On a visit to Australia to attend the Emirates sponsored Melbourne Cup yesterday, Boutros said

“We are seriously thinking about not renewing our partnership with FIFA beyond 2014.”

“You’d expect at certain times that FIFA would send you some assurances so that we don’t read about it in the newspapers or press conferences when you are one of the main partners. We are considered a partner, but if you are a partner in the business I think once a year you owe him a report. And that’s why we felt we were overlooked by FIFA. At the end of the day they were probably too busy, but at the end of the day we haven’t seen any changes. There is nothing telling you these things will not happen again.”


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