Brody, who this week stepped down from the board, had revealed he suggested the money making scheme where fans would be charged premium phone rates to text in substitution suggestions on matchdays, similar to how some clubs decide the man of the match.
So called 'Blue Sky' thinking may well be appropriate for the 'Sky Blues' but even if the idea was an acceptable one the practicalities of gathering the results of a phone text like this during a game would have been unfathomable. Multiple texting, away fans texting etc etc. the mind bogles even at the thought of it.
Brody told the Coventry Telegraph: "When I first came to this club, if I had a white sheet and green field to start afresh I would have said let's be the most progressive club in the country in connecting its fans to the game, meaning direct input in a controlled way with a representative on the board and an impact on in-game decisions, and there were many examples of things I had talked about and wanted to do.
"One of the issues was that you are effectively in the Championship because your television income is so low and the only source of revenue other than sponsors is your fan base.
"And so the question is how do you make a more exciting experience for your fan base so they are willing to do more than just show up at a game.
"How do you engage them more in the game and get their input in the process, and at the same time derive revenue in a way we were never able to before?"
Cynics might suggest there's an element of criticism towards other board members in the revelation - but anyone who has ever been connected with the running of a professional club will tell you - there is no way a manager worth his salt would entertain a situation where the fans decided who would be substitute - that's assuming the Football League would have sanctioned it in the first place.
The nearest experience a club has had was the so called 'fans' takeover of Ebsfleet United, whereby internet members chose the team on a Friday night. Look what happened there the club's performance spiralled downwards and it created uncertainty at mangerial level.