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Manchester United to sign new partner

Social networking in football is big business from Wayne Rooney to Rio Ferdinand and marketing magazine has reported this week that Manchester United has teamed up with digital agency SapientNitro to design a new 'branded global social network and media outlet.'

The company are in discussions with the OLd Trafford outfit to handle all aspects of the Premier League club's digital strategy, with a particular focus on the team's Asian fanbase, as it attempts to slowly implement its global digital platform over the next two years.

SapientNitro already has ties to professional soccer in England and in August of this year signed a multi-million pound deal with the Football League Interactive (FLI) to develop the official websites of 86 professional soccer clubs - 65 Football League, nine Premier League and 12 non-league teams.

It is thought that Manchester United's will expand it's digital presense to include exclusive video content including clips from the team's official television channel, MUTV.

The club currently has over 20 million fans on Facebook that follow the Old Trafford stars,


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