Manchester United is one of the largest brands in football with over 20 million fans on Facebook the club has distanced itself from the report in Marketing magazine that the club would slowly implement a global digital platform with SapientNitro handling all aspects of Manchester United's digital strategy, with a particular focus on the team's Asian fanbase.
The club issued a statement on its official website:
"Further to reports about the Club appointing an agency to create a social media platform, this story is completely inaccurate. There has been no such agency appointment."
United's relatively limited digital offering has been long a source of suprise. The club has no official Twitter account and is ranked eighth in Lewis Communications' recent list of the most social media savvy Premier League clubs.