Liverpool are a club on the up and with the new owners in place, new manager and a team that will surely compete for a Champions League place commercial deals off the field are key to continued success.
The Reds have announced a new two-year deal with Turkish Tourism, the first of its kind in the UK for the tourism body which includes advertising rights and other benefits.
Ian Ayre, the club's managing director added
“Turkey is a great country and we all have fantastic memories of our European Cup win in Istanbul in 2005.
“Through this partnership the club can provide Turkish Tourism with significant brand visibility and access to our supporter base to help raise awareness of their tourism opportunities.”
Tolga Tuyluoglu, director of the Turkish Culture and Tourism Office in London, commented
“I am delighted that Turkey will be an official partner to such a historic club. I am sure that all Liverpool fans will have positive associations with Turkey already, following their dramatic Champions League win in Istanbul back in 2005. We hope to build on this to create a dynamic partnership.