Juventus has announced a new sponsorship deal with Goodyear, marking the Serie A club’s first partnership with a tyre company.
Juventus’ owners, Andrea Agnelli, also control the Fiat automotive group.
“This new partnership develops a research strategy of high-profile commercial agreements,” said Juventus president Agnelli.
“We’re extremely satisfied at the choice that Goodyear have made, returning after years to the sporting world and first time in football to identify Juventus as a trustworthy, valuable single partner.
Managing director of Goodyear Dunlop Tires Italia, Luca Crepaccoli, added
“This is another important step in our communications strategy and will contribute to giving the company further coverage and prestige. Sponsoring such a top-quality football team allows us to strengthen the interaction with all drivers, also offering new entertainment opportunities to our clients."