The future looks good for England's national team and the sponsors Vauxhall will be rubbing their hands that the media exposure in Euro 2012 will look value with similar success. Even Marks and Spencer have jumped on the band wagon to align it's colours.
The bookmakers gave England little chance tonight going as long as 1/4 against a win but a Frank Lampard goal beat World Cup holders and European champions Spain at Wembley.
The stubborn defensive re-guard in which Scott Parker was immence could not be breached although the likes of marketing chief's of Umbro, Mars, Carlsberg, Lucozade and Nivea must have seen their investment inflate when former Arsenal man Cesc Fabregas shot wide from 10 yards late in the match.
Young lions such as Phil Jones, Theo Walcott, James Milner and Danny Welbeck are icons for the brand partners of the national team.