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David Beckham supports Active Kids campaign

Ex England captain Beckham has become an ambassador for Sainsbury's Active Kids campaign as well as becoming an ambassador for the company's sponsorship of next year's Paralympic Games in London in what was described as "a long term deal".

The LA Galaxy midfielder who would love to play in the Olympics next year in the Great Britain team, will be involved with campaigns such as the 1 Million Kids Challenge, designed to encourage school children of all ages and abilities to have a go at Paralympic sports through the distribution of free equipment to schools.

British media reports suggested that the deal could be worth be worth between £3.5m - £5m.

Sainsbury's chief executive, Justin King commented

"We're thrilled to have David on board as an ambassador of our Active Kids campaign. As a world class athlete and father of four, David is the ideal ambassador to support our commitment to encourage children to get active and live healthier lifestyles for less money."


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