Crystal Palace have signed a new three year shirt sponsorship deal with B2B dealer Jelly Communications which began last Sunday (November 20) with the game at Leicester City.
The company's branding will also features on advertising boards at Selhurst Park, as well as in the match-day programmes and on the Palace website.
The Frequency Telecom subsiduary is based in Chessington and its website’s URL will appear beneath the neckline on the back of the first team shirt and on the reverse of the shorts.
Frequency Telecom managing director Gareth Limpenny commented on the deal
“We’ve talked about raising the Jelly Communications profile like this for a while. We want to grow more, and extending the reach of the brand will help with that.
“Jelly is a strong and local south London business and for us to be associated with a leading name in football can only be good for us.”