Over the last twelve months there are many example where FIFA have got it badly wrong PR wise, no more so than showing disrespect to fallen heroes by trying to prevent the England team from wearing a poppy emblan against Spain in the Saturday evening kick off against Spain at Wembley.
FIFA have relented and England's footballers will be allowed to wear after FA president Prince William and Prime Minister David Cameron intervened in the row.
The team will display the symbol to mark Remembrance Day on black armbands to honour Britain’s war dead.
Critics last night blasted FIFA president Sepp Blatter for not allowing the Football Association to stitch embroidered poppies on to the team shirts for the friendly.
The Royal British Legion said it was ‘delighted that England players will be able to wear their poppy with pride’.
But Peter Hodge, secretary of the Normandy Veterans’ Association, said: ‘It is about time FIFA came to their senses but it is a disgrace it took them so long. To suggest the poppy is political is pathetic.
How many more PR "own-goals" will the organisation continue to score?