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West Brom make first signing in close season


West Bromwich Albion have signed a three year kit manufacturing deal with German sportswear giants Adidas reported to be worth £1.5 million per season.

Adidas will supply the Baggies with all playing and training kits and replace Umbro as the kit manufacturers.

West Bromwich Albion chief executive Mark Jenkins commented in the national newspapers:

“We are delighted to have joined forces with Adidas, who are renowned for the design and quality of their sportswear. We see it as a real coup to be working with such a leading worldwide brand, which reflects the strides we, as a club, have made both on and off the field in recent years.

“This is the first time the club have had a kit deal with Adidas and considering the fact we are renowned for playing in blue and white stripes and that Adidas are famous for their three stripes, we are confident the news will be very well received by our supporters.

“We are now looking forward to unveiling our new home and away kits and training gear in the coming weeks.”

West Bromwich Albion join fellow Premier League clubs Chelsea, Liverpool and FA Cup finalists Stoke City as partners with Adidas.

Steve Holland, commercial club partnerships manager for Adidas, said: “Adidas is looking forward to forging a great longstanding partnership with West Bromwich Albion. We have developed some exciting activations off-pitch such as the shop refit and hope that these are reflected with continued success on the pitch.”

George Moss

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