Rochdale AFC has unveiled The Co-operative as its new principle sponsor in a two year deal.
As part of the deal The Co-operative will receive the traditional branding on the club’s shirts next season as well as exposure around the Spotland Stadium.
Rochdale sales and marketing manager Iain Johnstone said: "This is fantastic news for the club. The Co-operative has been an important partner of ours for many years and is an important player in the Town. This new deal will give the Co-operative a great platform to talk about their history in Rochdale and also enjoy a greater level of awareness through our rejuvenated team."
Liz Matkin, head of sponsorship for The Co-operative, added: "We're delighted to become the principle sponsor of Rochdale AFC.
"Rochdale is a special place for The Co-operative and we've enjoyed a long association with the club. Our partnership with Rochdale AFC forms part of our 'Join the Revolution' campaign which looks back at our heritage and how that has shaped our society today. We're proud to not only put our name on the front of Rochdale's shirts but 1844, the date it all began, on the back!"
The announcement comes alongside the release of new shirts from Carbrini for next season.