Millwall Football Club chief executive Andy Ambler has hailed the Lions new sponsor deal in a 'fragile economic climate'.
Betting paper Racing + will back the npower Championship side for the next three years as the main sponsor with Ambler pleased at the length of the agreement.
"It is imperative for our club to secure long-term partnerships, especially given the current fragile economic climate. For Millwall to attract a brand with the profile of Racing + shows how far the club has progressed both on and off the pitch," Ambler said.
The club’s head of commercial Ray James added: "This deal shows the strides Millwall have taken commercially. It is fantastic for the club to attract another national brand and is a clear indication that we are heading in the right direction."