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FIFA sponsors reveal concern over governing body's corruption claims

FIFA sponsors Coca-Cola and adidas have expressed their concern over the ongoing corruption claims in football’s governing body.

The two brands are key partners with FIFA benefitting from exposure in tournaments such as the World Cup, but the recent activity within the body including investigations into Jack Warner and Mohamed Bin Hammam, who has withdrawn from the elections to govern FIFA, have inflicted bad publicity.

In an e-mail to Reuters, Coca-Cola spokesman Petro Kacur said:  "The current allegations being raised are distressing and bad for the sport

"We have every expectation that FIFA will resolve this situation in an expedient and thorough manner.”

A spokesman for adidas echoed the sentiments, saying: "The negative tonality of the public debate surrounding FIFA is neither good for football nor for FIFA and its partners."

Neither party has suggested it would walk away from any sponsorship.  Coca-Cola has been a key partner of the world cup since 1978 whilst adidas has supplied the official match ball since 1970.

 

Scott Hobro

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