Eastbourne Town Football Club has agreed a record three-year sponsorship deal with Sussex Business Times Magazine and City Gym Express ahead of the Ryman League season.
Under the deal, Sussex Business Times’ logo will be displayed on the front of the club’s shirt and City Gym Express will occupy the back.
Owner of both businesses Lee Mansfield, has also given the advertising space on shorts to the club's Eastbourne-based charity, ICT 4 Autism.
Eastbourne chairman David Jenkins said: "We are thrilled to have secured by far the biggest deal in the club's 130 year history, especially in these difficult times.
"I believe it reflects the club's ongoing efforts to be at the forefront of community issues and we are truly delighted that they have chosen to invest in Eastbourne Town FC's future."
Simon Skinner, marketing director of Park View Publishing Ltd, the publishers of Sussex Business Times Magazine added: "As the oldest business title in Sussex, we can see huge opportunities in this new deal for SBT.
"We do not intend to be a ‘silent’ sponsor of Eastbourne Town FC and are already planning a brand new SBT networking event to be held at the Saffrons on a quarterly basis and an annual gala dinner at the end of the season, which will raise money for both the club and our chosen charities."