Bristol City Football Club has given its away shirt sponsorship to its community trust for the 2011/12.
The recently launched trust will work in the community of the npower Championship club.
David Lloyd, head of the community trust, told the club’s official website: "This is a brilliant chance to publicise our work, and everyone at Bristol City Community Trust is grateful to the football club for passing up the opportunity to earn some commercial revenue from a shirt sponsorship deal.
"I think it shows real commitment from the club, and demonstrates how important the Board feels our work is in terms of the club's future development.
Guy Price, who is set to become the club’s new chief executive, added: "Bristol City is also a football club that has its roots firmly in the local community.
"We are part-and-parcel of people's, families' and business' everyday lives, so it is just as exciting that we can put the community, in the form of the new Bristol City Community Trust, on the front of next season's away shirt and therefore right at the heart of what we do!"