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Ayre insists Liverpool in 'excellent position' despite £20m losses

Liverpool Football Club managing director Ian Ayre is positive about the future at Anfield despite the club reporting a £20m loss for year ending July 2010.

The accounts cover a period of Tom Hicks' and George Gillett's turbulent ownership of the club, with revenue up to £184m but net debt rising to £123m, costing the club £17m in interest.

But following the clubs takeover by Fenway Sports in October last year, Ayre is adamant the club’s financial position is much stronger going forward.

Ayre said: "Since the end of the last financial year, Fenway Sports Group has paid off £200m of acquisition debt from the previous owners, dramatically reducing interest payments as a result and meaning we are able to invest more revenue in the team rather than servicing debt. 

"We have also enjoyed significant commercial growth since these accounts were finalised, including our shirt sponsorship deal with Standard Chartered, which was the largest partnership contract in the club's history

"The club is now in an excellent position to move forward and all of us can approach the future with optimism."

The Premier League side is expected to sign a £25m a year kit deal with Boston based Warrior Sports, a figure which is a record for English football.


Scott Hobro

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