Arsenal Football Club has confirmed a three-year partnership deal with Indesit to promote the Italian brand in the UK and Europe.
Starting next season in line with the Emirates Cup on July 30th, Arsenal chief commercial director Tom Fox said the club was an ideal tool to promote the business.
"The Arsenal name is known and recognised around the world. It is synonymous with an attractive style of play, a youthful team, innovation, tradition and winning," Fox said.
"These values are immensely powerful for our partners and provide them with a platform to both differentiate their brands and connect them on a meaningful level to our fans and potential fans around the world," he added.
The news comes as the club announced a 6.5% increase in ticket prices including the 2.5% increase in VAT, which has been defended by chief executive Ivan Gazidis who argued the Gunners ‘have acted responsibly over the years to balance the impact of even inflationary increases on our fans with the rightful demand that we compete at the highest level and we will continue to do so.’
The Arsenal Supporters’ Trust (AST) has criticised the move after it wrote to Gazidis asking against any rise in prices.
"The AST is very disappointed that Arsenal have rejected our call for ticket prices to be frozen. This decision will sadly see some loyal fans priced out of the Emirates," a statement from AST said.
"Now that this decision has been made, Arsenal Supporters will expect to see the extra income raised invested in team strengthening. It would be shocking to see this money end up being extracted from the club by Stan Kroenke. The AST believes Kroenke should issue further reassurance to supporters ahead of them renewing their season tickets that this is the case," it added.