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World Cup pulls in over $35bn for FIFA

FIFA has recorded a profit of $631m for the 2007-10 period, bringing in an income of $4,189m with the 2010 World Cup in South Africa the main source of revenue.

The governing body had an expenditure of $3,558m with FIFA claiming 70% was invested ‘directly in football’ whilst attributing an increase in marketing and TV rights sales as a key factor in the rise in revenue.

The organisations reserve stood at $1,280m on the 31st December 2010, which it claimed gave it the ‘ability to react to unexpected events’.

Commenting on the results, president Sepp Blatter said:  "Thanks to the conservative and careful financial policies that we followed in the 2007-2010 period, we have been able to considerably increase our investment in football development programmes, and in 2010, we were able to give each member association a total extraordinary FAP payment of $550,000 and each confederation $5m.

"I am delighted that even before this cycle drew to a close, we were able to conclude long term contracts with many existing as well as new partners. This proves that although we are in challenging financial times, multinational companies still seek to identify with football in general and with the FIFA World Cup in particular. All of this fills me with great optimism and confidence for the period that lies ahead."

The 2010 FIFA World Cup generated a total revenue of $3,655m (excluding ticketing revenue) and cost $1,298m.

TV rights were the biggest source of income from the World Cup, bringing an income of $2,408m.

 

Scott Hobro

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