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Scottish League Cup names new sponsor in £1m deal

The Scottish Government has become the new sponsor of the Co-operative Insurance Cup in a £1m one year deal with the competition to be known as the Scottish Communities League Cup.

The deal, announced by First Minister Alex Salmond, will see the cup backed by money seized from criminals and forms part of the Scottish Government’s programme of investment in football.

Talking about the deal, Salmond admitted that the sponsorship is a product of the violent scenes witnessed in the recent Celtic vs Rangers Scottish Cup replay.

"The Scottish Communities League Cup strengthens the commitment made at the recent football summit to support the expansion of existing community and social partnerships and back clubs, authorities and police in tackling alcohol misuse, sectarianism, racism, domestic abuse and violence," Salmond said. 

He added:  "Everyone involved in the summit was determined that the positive ideas would be turned into action and here we are, less than a fortnight since the summit was held, announcing a major step forward for Scottish football.

"However, there is much more to be done and all parties involved are committed to delivering the proposals and securing a bright future for our budding footballers."

SFL chief executive David Longmuir said:  "We are delighted by today's announcement. This new partnership will build on the tremendous community legacy that has been achieved with our previous sponsors, Cooperative Insurance, and takes the new Scottish Communities League Cup forward into an exciting phase."

The Scottish Government becomes the fifth sponsor of the tournament following on from The Co-operative Insurance with previous sponsors including Bells, Skol and Coca-Cola.

 

Scott Hobro

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