Manchester city council bosses have given Manchester City permission to sell the naming rights of their stadium. Currently known as City of Manchester Stadium, The Citizens will be allowed to look for what will be a multi-million pound deal to rename the stadium.
The deal will also help them boost revenues to meet the new UEFA financial fair play criteria. The new rules state that any club playing in Europe need to be breaking even within three years; however the club announced a record loss of £121m.
No sponsorship deal has been made yet for the stadium naming rights.
Not only will the renaming of the stadium benefit the club but it will also benefit the council from any deal made. The club also recently signed a new lease which benefits the council, with City paying a set rate to the council.
Manchester City moved to Eastlands from Maine Road in 2003.