Liverpool Football Club has promoted Ian Ayre to managing director and Damien Comolli to director of football.
Ayre had been commercial director since July 2007 whilst Comolli was appointed director of football strategy November 2010. The club’s principle owner John Henry revealed the club had considered an external candidate before deciding on Ayre.
Henry said: "Ian has enormous experience gained from his work in the sports and media businesses over the past 15 years and we are delighted today to announce this significant appointment. Ian has been doing an outstanding job driving commercial revenues and has a proven track record in successfully leading and developing businesses in a number of different regions and sectors of importance to Liverpool FC.
"The Standard Chartered kit sponsorship deal, which Ian spearheaded, is but one example of how his prior business experience matches the needs of the club, and he will help us continue to succeed in the commercial arena going forward."
Ayre, a lifelong Liverpool fan, said that establishing key relationships with stakeholders will be an important part of re-building the club.
"In my four years as commercial director, we've been extremely successful in growing our revenues, but I've also gained a thorough understanding of the challenges facing the club," Ayre said.
"An important part of this new job will be to work closely with all our different stakeholders and help us move forward together. John and Tom have a clear vision for rebuilding the club and bringing back success and I'm delighted to be able to help shape that future," he added.
Talking about the duo’s promotion Henry added: "With these key appointments today, the future of Liverpool Football Club is in very good hands. Tom and I are extraordinarily excited to be working with Ian and Damien as we do the things that must be done to move the club forward in the 21st century."