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Hibs land Crabbie's in new deal

Hibernian Football Club has agreed a three year main sponsorship deal with drinks company Crabbie’s.

The agreement with the Clydesdale Scottish Premier League side, which starts next season, will see the Crabbie’s logo on the first team and adult replica shirts whilst the non alcoholic John Crabbie’s drink will be the main sponsor of the U19s, ladies first teams and will also feature on all children's replica kits.

Commenting on the deal chief executive Scott Lindsey said:  "This is a fantastic, wide-ranging agreement for the club in what remains a very challenging time for Scottish football and business.

"As well as both being from Leith, the Club and the Crabbie's brands share a culture of innovation, both have ambitious plans for the future, and we are convinced that this relationship will be beneficial for everyone associated with Hibernian and Crabbies."

John Halewood of Crabbie's added: "We are thrilled to be appointed as official sponsor of Hibernian FC. We hope to become true supporters, not just a name on the shirt.

"As brand owners we feel it is important to recognise the rich heritage of this unique brand and we hope that, alongside Hibernian, the Crabbie's brand can grow and be successful over the coming seasons."

Crabbie’s will replace McEwan Fraser who have been the club’s main sponsor for two seasons.

 

Scott Hobro

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