A former professional footballer, who played for Leeds United, Sheffield United and Bolton Wanderers has agreed a deal with Liverpool's new kit manufacturers Warrior Sports.
Ben Haworth will become Warrior Sports' global head of sports marketing from next month after leaving his role as head of sport with Manchester law firm JMW.
Warrior Sports recently signed a record breaking £25m-a-season deal to supply Liverpool football club's kit from the 2012/13 season - they are a part of New Balance which has its UK base in Wilmslow.
Haworth is aiming to spend time in Europe, developing the Warrior brand on the continent saying: "The plan is to grow our football business in Europe so I'll be spending time in France and Spain and looking to develop the brand there too."
Meanwhile JMW remains committed to sports law and senior partner Joy Kingsley remains positive about the future: "We wish Ben all the best in his new role. JMW remains committed to sports works and only this week we were instructed by three new players.
"We have formed a relationship with a financial services company who act on behalf of 100 footballers and we remain involved and committed to the Total Sports initiative with Lockton, BDO and GVA Robson Sport.
"Sports work is only a limited part of the JMW offering and having grown income by 25% between 2009 and 2010 from £8m to £11m , we managed to retain that increase and in fact grow further in the year 2010/2011.
"We expect further growth this year due both to the significant number of lateral hires over the last 12 months."