Doncaster Rovers Football Club chairman John Ryan has issued an appeal to fans to support the npower Championship side which he revealed is currently operating at a loss of over £1.5m each season.
In a statement on the club’s official site, Ryan defended Rovers’ season ticket policy following disapproval from some supporters who felt loyalty wasn’t being awarded in ticket prices.
"Our pricing structure last season upset some of our season ticket holders, who questioned how loyalty is rewarded," Ryan said.
"As a club we continue to stay loyal to our fans by giving the manager as much resources as possible to compete in the Championship, a division that grows in strength year on year.
"Expressing our loyalty in this way means that the club operates at a loss in excess of £1.5 million per year, but gives our fans the opportunity to say that your team is one of the best in Yorkshire."
After two mid-table finishes, Doncaster hovered above the relegation dogfight last season without being dragged too close to npower League One football.
Ryan continued: "However, now is the time that we ask you once again to show your loyalty to Doncaster Rovers by sticking with the club, in spite of a poor run of form towards the end of last season and in spite of some pricing decisions that understandably caused frustration.
"Loyalty, by definition, means staying in support of someone in spite of their actions. Please give me your support, I've put my heart and soul into Doncaster Rovers for 13 years now and I'm desperate for this club to continue moving in an upward direction."