Tranmere Rovers and the Wirral council have agreed to renew their sponsorship agreement. With Labour now at the helm of the council, they have decided to continue their financial support for the forthcoming season.
The club will look to gain between £123,000 - £126,000, up from £120,000 due to inflation.
The sponsorship is also performance based and will either rise or fall depending on how Tranmere do in the season. If promoted to the Championship, they will see the figure rise to £135,000 and if they are relegated to League 2 the figure drops to £101,300.
Councillor Steve Foulkes, leader of the council, said their relationship with Tranmere was “significant” and an important part of community engagement.
He said: “If Wirral didn’t have a professional football club, people would be calling on us to have one, and for us to get behind them. It is a brand name that we always want to be associated with and it helps people recognise where Wirral is in the world.
Rovers chief executive Mick Horton said: "We are delighted to continue our partnership with Wirral Council. We are ambassadors for the borough all over the country and are happy to be supported by the council. Our relationship with them has gone from strength to strength in recent years and we look forward to continuing to work with them."