Southampton have announced that Molson Coors has become its official pouring rights partner for the next three years, a deal which will see the club launch their own beer - Saints Ale.
The deal will see Carling, Grolsch and Magners sold at bars within the St Mary's stadium, in addition the Saints Ale will be sold in pubs throughout the Southampton area with ten pence per pint sold donated to the Saints Foundation. The partnership will also see the two parties running ticket promotions, hospitality events and other offers aimed at the Southampton fans.
Speaking about the deal Laura Lee, regional director of Molson Coors (UK & Ireland) said: "We're delighted to be announcing our partnership with the club and seeing Carling take its place on the bars at St Mary's. Kicking off the deal at such an exciting time is great news both for Carling fans and our existing stockists across the area and we look forward to bringing great beers and great promotions to the club."
Southampton Football Club’s head of sales and marketing, Scott Steedman, added: "We are delighted to welcome Molson Coors into the SFC Commercial Partners programme as our new Official Pouring Rights Partner. Molson Coors is another world class brand to partner with the club and we look forward to working closely with them over the next three seasons."