Pukka Pies have extended their club sponsorship of European hockey silver medallists Leicester Ladies for a fourth successive season.
Leicester Ladies have established themselves as British hockey's most successful ladies team during their partnership with Pukka Pies.
Now the Leicester club can continue their pursuit of more silverware on domestic and European fronts again in 2011-12.
The Leicester club supply a substantial number of players for the Great Britain squad for the 2012 London Olympics.
Pukka Pies co-managing director Tim Storer said: "We are delighted to continue our support of Leicester Ladies.
"We have a diverse portfolio of sporting partnerships and our relationship with Leicester Ladies is a very special one.
"They bring a huge amount of credit and distinction to Leicestershire with their recent successes and promote a healthy and vibrant lifestyle. We too are very proud of our Leicestershire heritage.
"We are delighted that the support we are able to give them makes a real difference to the club being able to compete successfully on the domestic and European stages."
Pukka Pies first sponsored Leicester Ladies when they answered an SOS call from the club to enable them to compete in a European Championship tournament in Azerbaijan in 2008.
Most recently, Leicester Ladies were the beaten finalists in the European Champions Cup in Holland earlier this year.
Leicester Ladies wear an eye-catching orange and black playing strip - the same corporate colours as Pukka Pies.
Leicester Ladies President Sarah Treanor said: "The continued support of Pukka Pies is a huge boost for everyone connected with the club.
"Operating costs increase every year and without the continued backing of Pukka Pies there is no way the club could operate in its current form.
"In Pukka Pies we have the highest-profile and best sponsors of any club in English hockey and we are very grateful for that."
Pukka Pies are the nation's favourite manufacturer of branded pies - making over 60 million pies every year.
An independent company based in Leicestershire, they employ 280 people at their head office.