Chorley Football Club have made non-league history with a unique shirt sponsorship deal.
The Magpies have turned down a lucrative commercial sponsor next season and will instead bear the name of Derian House Children's Hospice. It's an initiatve which echoes a similar move by Champions League winners Barcelona, the Spanish club bore the Unicef banner on their shirts three seasons ago.
The initiative has been backed by local businessman Ian Currie, his Discovery.co.uk business was Chorley's shirt-sponsor last season and the newly promoted Magpies have pledged to raise £10,000 for the hospice over the next 12 months.
Currie will be underwriting the cost of the sponsorship deal and said: "I’ve always believed that the club should have the support of the town but should also support the town.
"And what better way is there to do that than support an institution like Derian House?"
Chorley boss Garry Flitcroft will be setting his targets high in the NPL Premier Division next season, but the former Manchester City and Blackburn midfielder will also be aiming high in terms of the fundraising efforts.
"If we can raise some money which will help these children get a little bit better and put a smile on their faces, that would just be fantastic.
"It breaks your heart to see how poorly they are and we will be doing all we can to raise as much money as possible," Flitcroft said on lep.co.uk.