Leeds United have gone international in their search for a shirt sponsor after it was announced that Gibraltar based business Enterprise Insurance will be the Yorkshire club's sponsor for the 2011/12 campaign.
The Championship club will have Enterprise Insurance emblazoned on their shirts in the one-year-deal and will also launch a portfolio of branded insurance services in conjunction with Motorway Direct PLC, a business partner of Enterprise Insurance.
Speaking about the new sponsorship Leeds Chief Executive Shaun Harvey said: "We are delighted that we have reached an agreement with Enterprise Insurance to become the main club sponsor. It’s great to align our brand with a rapidly growing European Insurance company. There was considerable interest in becoming the main club sponsor of the club and we believe that the relationship with Enterprise will deliver significant benefits to the club and our fan base."
"We are delighted to be main sponsor for Leeds United," said Enterprise Insurance managing director, Andrew Flowers.
"It’s a terrific club with a great history, and an even greater future. We are looking forward to playing our part, together with the club management, the team, and the supporters, in the continuing Leeds success story."
Leeds have previously had shirt sponsorship deals with Burtons, Top Man, Thistle Hotels, Strongbow, The Yorkshire Evening Post and Bet24.