Relegation from the Premier League has not affected West Ham United's commercial success as they annouced the signing of a three year sponsorship deal with Alpari (UK) Limited a leading foreign exchange broker.
Barry Webber, West Ham United Commercial Director, said about the deal, “We are delighted to sign this partnership agreement with Alpari (UK). It will have a significant and positive impact on the club, and the deal demonstrates that West Ham United remains an attractive proposition to prospective partners, especially in the key world of business and finance.”
Alpari will use the match day television, club’s programmes and website to promote it's products. Alpari (UK) under the Forex trading brand will also launch special prize draws and events for fans!
CEO David Stuart of Alpari (UK) commented “Alpari (UK) and West Ham United share core values such as drive, commitment and passion for what we do. We are excited about this partnership.”
The deal includes the renaming of the West Stand at the Boleyn Ground to the Alpari Stand.