Championship club Bristol City have announced that national resource provider Resource Solutions Group Plc (RSG) will be the club's new shirt sponsor for the 2011/12 season.
RSG have signed a one-year deal with the west country club and will see their name emblazoned on the club's new Adidas home shirt which is expected to be unveiled within the next few days.
"RSG lead the field in the recruitment market," Bristol City chief executive Guy Price said on the Bristol City official website.
"They have a reputation for excellence and are driven by the needs of their stakeholders and customers. Like us, they want to win.
"I am really pleased that they see Bristol City as an ideal partner to promote their business to a wider national and international audience.
"As well as having the best supporters in the region we also have the biggest fanbase of any football club in the whole of the South West of England.
"It looks like next season will be one of the most exciting and competitive Championship seasons on record and I am sure that together City and RSG will be winning new business and more supporters on and off the pitch."