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Azure to Vale Park as Port Vale announce summer signing

Port Vale are delighted to announce a partnership with one of the world’s largest catering companies.

Azure UK, part of the Elior Group, will provide all catering and conference services to the club for the next five years.

Azure, who also provide catering services at UK sports  brands such as Queens Park Rangers, Nottingham Forest, Glasgow Rangers, Durham County Cricket Club, Salford Reds Rugby and the brand new Brighton and Hove Albion Stadium, bring a wealth of expertise and experience to Port Vale’s match and non-match catering provision.

The agreement guarantees Port Vale significantly improved revenue in this area of the business.

Chief Executive Perry Deakin said: "I am delighted to have successfully concluded negotiations with Azure whose commitment to quality catering services across the UK’s sports industry has established them as the leading catering provider.

"Their expertise across the entire catering and events spectrum also ensures a high quality catering service for the club over the next five years and I am incredibly excited about the partnership which, in addition, will deliver unprecedented revenues for the club in this area of our business. 

"To secure an agreement with a company of Azures quality and reputation is a major coup for the club and their confidence in the Port Vale brand has been a major factor during negotiations."

All of Port Vale’s current catering staff will continue to work at Vale Park as employees of the Elior Group.

Malcolm Fox, Sales Director - Stadia for Azure commented "We are very much looking forward to this exciting new partnership with Port Vale which further extends our scope of operations across the stadium and events sector .Port Vale are a club with a great tradition.  We are therefore delighted to be on board and looking forward to delivering great customer experiences throughout the stadiums food and hospitality outlets."  

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