Scottish Premier League chief executive Neil Doncaster believes opting for a 16 team league as opposed to a 10 team top flight could cost up to £7m in TV revenue.
Plans for a two tier system which would see the SPL move from 12 to 10 teams is in doubt after a number of clubs including Dundee United, Kilmarnock and Inverness came out against the proposal which needs 11 out of the 12 teams to back in order to go ahead.
But Doncaster is adamant that a 10 team SPL will enhance its value to broadcasters.
"We’ve had the indication that the plan on the table is more attractive to TV than the status quo," Doncaster said.
He continued: "I believe if we stay as we are then we will be managing continuing decline.
"No one else has put any alternatives up. I think those who want 16 teams in the top flight are deluding themselves.
"That would take a lot of money out of the game, because clubs would play each other just twice. So if you take away half of the big games, you’re talking about half of the value being lost – around £7m.
"If you have more bigger games, with play-offs, there is more attraction and value in the TV rights. That money will help ease the burden of relegation."
A vote over the reform is expected on the 17th January.