The Scottish Premier League is exploring the possibility of launching an SPL television channel away from its current deal with Sky Sports and ESPN.
The SPL’s domestic live television rights deal with Sky Sports and ESPN is set to end after the 2013/14 season but the SPL has an option terminate that contract at the end of season 2011/12.
IMG Media, the world’s largest independent producer and distributor of sports programming, has been appointed as advisors to the SPL board over the next six months after successfully overcoming over 20 other companies who tendered, with chief executive Neil Doncaster pointing to the rest of European football as an working example.
Doncaster commented: "A number of other European football leagues have gone down this route or are currently exploring this option.
"It is vital that the SPL fully understands the risks and rewards from an own-channel solution, as part of our ongoing efforts to improve Scottish football. The concept represents an opportunity for us to shape a unique channel for fans of Scottish football and we look forward to working with supporter groups to hear their views."
The move comes with SPL clubs currently considering the league’s proposal of a new ten team top tier.