The League Managers Association has announced an online media partnership with Yahoo! which will see video and print content from league managers published across Yahoo!’s UK media platforms and social media channels.
The LMA, which currently represents managers in the Barclays Premier League, npower Championship and npower Leagues One and Two, has signed an initial season long deal which gives Yahoo! the rights to produce, write and broadcast exclusive interviews with members of the LMA.
Richard Bevan, CEO of the LMA commented: "The LMA is delighted to have signed a partnership with Yahoo!. Working with a brand with such a global presence and reach is significant for the LMA. The association and its members look forward to delivering some unique, compelling content and insight into management across the leagues for Yahoo’s football fans."
Andrew Cocker, Yahoo!’s european head of consumer marketing added: "Yahoo!’s partnership with the League Managers Association is a welcome addition to our Premier League highlights and shows how serious we are about becoming the football fan’s natural home online. As the season progresses and we approach its business end, our LMA experts will add valuable insight to our Premier League action and our football content from across the world."