Sheffield United Football Club has announced Steve Lewis as the club’s new head of commercial.
Lewis joins the Npower Championship side from Welcome to Yorkshire where he was head of sponsorship having previously been a part of the commercial team at Leeds United.
Commenting on his new role Lewis said: "We have nearly 15,000 season ticket holders and hospitality members who are the lifeblood of the club. My approach will be about providing core values of what the supporters want at Bramall Lane, making it a special place to come."
"Overseeing ticketing, marketing, promotions and corporate sales will mean my focus will be on engagement with the business community, sponsors and stakeholders as well as the local community to deliver an enjoyable experience at the Lane."
Sheffield United chief executive Trevor Birch added: "Steve will be an important part of our off-the-field team. He brings strong commercial experience of the game and a diverse range of regional business contacts to the club."