La Liga sides Real Madrid and Barcelona have topped Sport +Markt’s Football Merchandising Report only weeks after finishing first and second in the Deloitte Football Money League.
The Spanish giants helped the 10 top clubs make €1.2bn in turnover from retail sales of merchandising items during the 2009-10 season, with only two English sides in the top 10 - Liverpool (3rd) and Manchester United (6th). La Liga also surpassed the Barclays Premier League in total turnover, generating €190.1 million to the Premier League’s €167.5 million.
But the Barclays Premier League had a more even distribution between its clubs whilst Barcelona and Real accounted for nearly 80% of La Liga’s total.
Merchandise such as scarves, flags and shirts were included with replica shirts making up for 57% of merchandising sales.
Top 10 retail turnover clubs
1. Real Madrid
4. Bayern Munich
5. Olympique Marseille
6. Manchester United
7. AC Milan
8. Inter Milan
9. Olympique Lyon