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Liverpool in football first with new store

Liverpool Football Club has launched a mobile store which it believes makes the club the first in the world of football to offer such a service.

The mobile version of the club’s online store will work with most smart phones including handsets running on Android but has been optimised for the iPhone.

Liverpool internet sales manager Chris Jennions said the increase in fans using mobiles to access merchandise prompted the move:  "We’re absolutely delighted with our new mobile store. It was driven by our fans; we could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience."

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