Rangers have had long-term drink sponsorship deal with Coca-Cola for over the last ten years, and have developed the company’s Powerrade brand as the club’s official hydration partner. Coca-Cola are the club’s official drinks supplier and have extended both deals for a further two years.
Commenting on the extension:
Regional Director of Coca-Cola Enterprises, Alan Halliday, said
“2012 will be a massive year for sport with UEFA Euro 2012 and the London 2012 Olympic and Paralympics Games coming to Great Britain. As part of our commitment to sport we are delighted to continue our partnership with one of the biggest clubs in Scottish football.”
Rangers Chief Operating Officer Ali Russell added
“Rangers have formed a solid partnership with Coca-Cola Enterprises over the past decade and we are delighted to extend our relationship for another two years. The new deal benefits the club on and off the pitch as our supporters will be able to enjoy a range of promotions from Coke Zone while our players will benefit from Powerade’s hydration expertise”.